Bruno could be thought of as a stand-in for someone with misunderstood mental-health conditions, or as someone who just doesn’t belong. Some commentators have written about how this concept triggered a strong emotional reaction in them. The members of a clan are gossiping about an outcast who is disliked for reasons that, the listener begins to suspect, are not entirely fair. But within the context of Encanto, or with repeated plays of the song, the overarching narrative starts to feel simpler. The song advances a larger, complex plot by expressing an extremely particular concept: The estranged uncle of a supernaturally powerful family used to tell gloomy prophecies that turned out to be true, and said family doesn’t like to talk about all of that anymore. A MessageĪt first listen, the meaning of “We Don’t Talk About Bruno” is pretty unclear. When a song is both alluring and odd, it demands to be decoded-which means lots of replay value. Talking with Billboard’s Pop Shop podcast about his intricate lyrics, Miranda mentioned Mary Poppins’s “Supercalifragilisticexpialidocious” as a point of comparison while noting that kids, in particular, love a tongue twister. (Think “Itsy Bitsy Teenie Weenie Yellow Polka Dot Bikini” or “Monster Mash.”) Novelty hits often stand apart from contemporary pop trends, build on a core of musical simplicity, and add a WTF twist. You could also argue that “Bruno” is part of the larger tradition that predates TikTok: the novelty hit. Thanks to Miranda’s knack for music that seems to unfold like a colorful pop-up book, the song happens to have all of the features that TikTok cherishes: theatricality, specificity, humor, surprise, and an invitation to roleplay. Different people are latching on to different segments of the song, choosing which of the characters and dances to riff on. The song is not quite associated with one mega meme, though.
Like so many hits of recent years, “We Don’t Talk About Bruno” has inspired legions of amusing TikToks, creating a viral feedback loop.
DISNEY SING ALONG SONGS ARCHIVE MOVIE
“You go to watch a movie like Encanto and you realize that for, it is no longer an anomaly to have someone who speaks English with a slight accent,” she said.
“Bruno” fits into this landscape, and Cobo said she was especially moved that the song’s characters really sound Colombian. The post-“Despacito” landscape has seen songs such as J Balvin’s “Mi Gente” and Camila Cabello’s “Havana” catch on with both audiences who speak Spanish and those who don’t. 1 six years ago, pre-‘Despacito,’” Leila Cobo, a Billboard vice president and the company’s Latin-industry lead, told me, referencing the Daddy Yankee and Luis Fonsi reggaeton hit that spent 16 weeks on top of the Hot 100 in 2017. “I don’t think this song could have been No. Read: ‘Despacito’ and the revenge of reggaeton Such sonic elements have long coursed through the American musical landscape, but in recent years, their presence has become more overt and widely celebrated on the Hot 100. Although the song moves through a number of musical styles over its runtime, Miranda and co-producer Mike Elizondo foregrounded Cuban piano sounds and a cha-cha feel-accentuated by that “No, no, no” refrain. version of “We Don’t Talk About Bruno” is sung in English, Encanto is set in Colombia, and the song is made by artists of Latin heritage. Those consumers’ preferences have been informed by Latin pop’s growing status as a global powerhouse. So Disney really didn’t simply decide “Bruno” would be inescapable-its consumers did. The studio submitted other cuts from the soundtrack for Oscars consideration. Encanto was released in November to a just-okay box-office reception. Yet even the studio may have been surprised by the success of this particular song. Given those realities, how surprising is it that the studio can deliver a pop smash? Many of the same factors that explain Disney’s sway-the studio’s sheer size and reach its collection of top creative talents and business minds the kidult tastes of the mass audience-transcend film and TV. Disney+ has since come to conquer home entertainment: Of the top 15 streaming movies of 2021, Disney originated 11. In 2019, before the pandemic drove audiences from theaters, the studio-whose holdings include Marvel and Star Wars-released seven of the year’s top-10 highest grossing movies. Perhaps it is doing so because Disney is so culturally dominant right now. The new song is charting higher than Frozen’s “Let It Go” did in 2014 and higher than The Lion King’s “Can You Feel the Love Tonight” did in 1994.
1 from one of its animated films since Aladdin’s “A Whole New World” in 1993. Though Disney has generated lots of legendary music over the years, “Bruno” is the first No.
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