Their worldwide performance map and key 2014 figures are featured in different shades of pink, purple, and brown (the same as their signature lip colours). Instead of the typical ‘Letter from the CEO’, L’Oreal’s digital annual report features an ‘Interview with Jean-Paul Agon’. While in some cases brand dumping everywhere can be overwhelming, L’Oreal does it with just the right amount of taste. Although all the important performance statistics and financials are there, L’Oreal’s 2014 annual report stuns with bold colours and giant fullscreen images, and almost reads more like an online fashion magazine. Not many digital annual reports begin with a giant photo of actress Lupita Nyong’o, but L’Oreal is all about sticking to their brand and brand advocates. L’Oreal Why it’s great: it’s so ‘on brand’ As a user goes through each page of the site, bold orange statistics and numbers stay true to the annual report style.ģ. Although Home Depot is big on personal stories, they also understand the main reason for this report: the numbers. The Associates section features an embedded ‘Road trip with the CEO’ video, as well as individual stories and pictures of store employees who make all the difference. Each piece of the report, from the letter to shareholders, to financial highlights, to board of directors, each gets its own design feel.
The Home Depot 2014 annual report functions on its own separate website,, so navigating through it is already intuitive for the user. Home Depot Why it’s great: super visual, super easy-to-use
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For those viewing the visual highlights report who wish to get more into the details, a navigation bar at the top offers an easy download to the strategic and full report. The top navigation also features a prominent social media sharing space to encourage viewers to circulate the report on their social networks. The interactive annual report offers year financial highlights, company milestones, as well as a full timeline.
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That’s why BT Group’s 2015 annual report page offers users a choice: you can easily download the full report in the most recognized PDF format, or you can ‘view annual report online summary’ for a fully visual and interactive report. Why is it our number 1? Their 2015 annual report understands that while it’s important to be innovative and explore new digital territories, it’s also important to keep what’s familiar for that audience that’s just not there yet.
BT Group Why it’s great: you get a choiceīT group, a holding company owning British Telecommunications, is probably our favourite example of the lot.
Here are examples of some companies doing it the right way.ġ. You want to keep investors engaged with graphics and multimedia, but also don’t want to overwhelm them into thinking they’re watching the trailer for the next Avengers movie. It is possible to be wayyyyy too visual in an annual report to the point of distraction. In the new digital age, more and more public companies are transforming their annual reports into digital moments and, in doing so, capturing investors’ attention with interactivity, animation, and new social sharing functionalities.Īlthough fullscreen visuals and interactive elements are important pieces of digital annual reports (and prominent in our top 5 choices), that’s not all we’re focusing on. PDF and Powerpoint annual reports are becoming a relic of the past.
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